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Snickers Mr T Widget
Challenge:
Snickers tasked AMV with recruiting brand advocates across social networks to make the Snickers TV campaign come alive. We worked closely with them to develop a fun widget that let people model themselves on Mr. T.
This could then be added to Bebo, Facebook or MySpace. With just one click, users can decorate a photo of themselves (or their friends) with Mr. T’s hair, gold bling and camouflage clothes.
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Honda CR-Z iPhone App
Challenge:
Honda wanted an iPhone app that highlighted the CR-Z's three driving modes in a fun and engaging way. We helped them develop an application that enables users to take photos and turn them into a personalised and unique piece of urban art.
Three prominent illustrators and artists developed a bank of designs in three styles: one for each of the CR-Z driving modes. Users can take a photo, choose their ‘mode’ and the app delivers a fun piece of art to share.
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EA Games: ‘Harry Potter and the Half-Blood Prince’ Facebook App
Challenge:
EA wanted an engaging and imaginative application that encouraged sharing and sparks people’s interest in the Harry Potter game. We helped them build a Facebook application which incorporated three Quidditch-style games.
After playing each game, fans unlock a downloadable screensaver and are given one of seven ‘badges of honour’ to post on their social network or site, encouraging friendly rivalry with their peers.