We can offer our guidance on the importance of engaging customers in a two-way conversation with your business and what activities work across different social networking channels. We've even developed a bespoke measurement tool to monitor effectiveness.
Meet Joe Fry
Joe is one of Furnace's lead strategists and social media experts.
EA Games: ‘Harry Potter and the Deathly Hallows™: The Videogames’ Campaign
How do you build excitement in social channels for the new Harry Potter game? We worked alongside EA to create a blog-style site and Facebook page to engage with Potter-mad online advocates. We now maintain the experience with regular stories and updates that look behind-the-scenes at the development of the game.
We’ve also run a YouTube competition to give three fans the chance to go behind the scenes of the game at EA Bright Light studios.
Honda CR-Z Launch Campaign
To help launch the world's first sporty hybrid coupé on social networks, we developed an application that lets users turn their Facebook page into a personalised and unique piece of urban art. Three prominent illustrators and artists developed a bank of
designs in three styles: one for each of the CR-Z driving modes. Users can create their art with these images then post it on Facebook, send to mobile or download it to keep.
BBC User Building Manual
The BBC wanted a social media strategy document to help programme makers market their work via non-traditional channels. We helped them write a social media ‘bible’ for key people within the BBC Multiplatform Team to help them get the basics right when engaging with their audience.
Topics include understanding and defining the target audience as well as examples on using social media effectively when promoting their shows.